Willis Investment Counsel
"13F equity value" = market value of this filer's US-listed long equity positions only. It excludes cash, bonds, non-US and short positions, so it understates a fund's true assets under management — often by a lot.
13F holdings are disclosed ~45 days after quarter-end, and they never reveal when within the quarter a fund actually bought. So any 13F-based summary is structurally late and blurred — this applies to every fund, including this one.
We backtested copying it anyway. Buying this fund's new positions the day each filing went public, over 30 quarters, returned +6.5% per quarter — versus +2.8% per quarter from simply owning every 13F stock. It beat that baseline in only 46.7% of quarters (excess t = 0.03, not statistically significant). Its filings tell you what it bought — not what you should buy.
Quarterly compounding, invested quarters only · entry 47 days after quarter-end (when 13F data becomes public)
Top 20 holdings of 123 · 2026 Q1
| Ticker | Value | Weight | QoQ |
|---|---|---|---|
| JNJ | $71M | | TRIM |
| CSCO | $65M | | HOLD |
| LMT | $55M | | TRIM |
| TXN | $52M | | HOLD |
| CB | $50M | | HOLD |
| PFE | $48M | | HOLD |
| MSFT | $42M | | HOLD |
| PAYX | $40M | | ADD |
| XOM | $39M | | HOLD |
| ACN | $39M | | HOLD |
| MRK | $38M | | HOLD |
| HSY | $38M | | HOLD |
| PEP | $36M | | HOLD |
| HD | $35M | | HOLD |
| CAT | $35M | | TRIM |
| COP | $34M | | HOLD |
| MDT | $34M | | HOLD |
| AFL | $33M | | HOLD |
| TSCO | $31M | | HOLD |
| PG | $30M | | HOLD |
QoQ vs previous quarter's share count · NEW = new position · ADD/TRIM = ±2% shares · HOLD = unchanged.
New positions in 2026 Q1
Method & Limitations
Method: a "new position" = held this quarter, absent last quarter (options excluded; stocks with <50 prior holders excluded to filter spin-off artifacts). Entry 47 days after quarter-end — the first day the public could act on the filing. Benchmark = equal-weighted universe of all 13F-held stocks. Limitations: quarterly snapshots can't see intra-quarter trades; survivorship bias — funds that shut down are absent, which flatters the sample. Statistics, not advice.