13FPulse
HS

HSY HERSHEY CO/THE

2026Q2 · CUSIP 427866108 · Sector: Consumer

Exiting + falling

Funds leaving and price falling — historically weak for the next six months

Funds that own it
1,379
Institutions that reported holding it to the SEC
Net decrease in holders
96
Last quarter 1,475 → now 1,379
How unusual is that
Bottom 20%
Stronger than only 0.9% of US stocks
What the filings say, in one paragraph

1,379 funds held HSY at the end of 2026Q2, down 96 from the quarter before. Buying is stronger than only 0.9% of US stocks, and the price fell over the same quarter — funds leaving and price weakness at the same time. HSY has had 33 buying rushes in its history, and the price moved +3.8% on average over the six months after (that is the raw price move, not how much it beat the market by). It sits in the Consumer sector.

How many funds owned it, quarter by quarter

Bars = net change in institutional holders, positive (green) or negative (red). Line = total institutional holders.

2013Q3: holders=583 2013Q4: holders=617 2014Q1: holders=661 2014Q2: holders=643 2014Q3: holders=626 2014Q4: holders=661 2015Q1: holders=661 2015Q2: holders=668 2015Q3: holders=663 2015Q4: holders=684 2016Q1: holders=698 2016Q2: holders=719 2016Q3: holders=697 2016Q4: holders=739 2017Q1: holders=766 2017Q2: holders=764 2017Q3: holders=752 2017Q4: holders=800 2018Q1: holders=773 2018Q2: holders=787 2018Q3: holders=804 2018Q4: holders=844 2019Q1: holders=859 2019Q2: holders=889 2019Q3: holders=927 2019Q4: holders=960 2020Q1: holders=915 2020Q2: holders=913 2020Q3: holders=921 2020Q4: holders=985 2021Q1: holders=1004 2021Q2: holders=1039 2021Q3: holders=1037 2021Q4: holders=1139 2022Q1: holders=1192 2022Q2: holders=1208 2022Q3: holders=1219 2022Q4: holders=1288 2023Q1: holders=1333 2023Q2: holders=1352 2023Q3: holders=1296 2023Q4: holders=1342 2024Q1: holders=1357 2024Q2: holders=1381 2024Q3: holders=1392 2024Q4: holders=1343 2025Q1: holders=1344 2025Q2: holders=1312 2025Q3: holders=1355 2025Q4: holders=1410 2026Q1: holders=1475 2026Q2: holders=1379 -102 -51 +0 +51 +102 52410371549 13Q315Q116Q318Q119Q321Q122Q324Q125Q326Q2 Net change in holders (bars) Total funds holding (line)

What happened after each past buying rush 33 times in its history

Quarter of the rush How unusual then Price, next 3 months Price, next 6 months
2026Q1 Top 5%
2025Q4 Top 10% -12.6%
2025Q3 Top 10% +23.7% +8.1%
2024Q2 Top 20% -7.5% -13.9%
2024Q1 Top 20% -4.1% -16.9%
2023Q4 Top 20% +9.0% +4.6%
2023Q2 Top 20% -9.4% -11.2%
2023Q1 Top 5% -17.9% -26.1%

These are the raw price moves, not how much it beat the market by. Compare them against the market over the same months — in a strong bull market almost everything is up.

Show all the numbers (large funds, value held, options…) ▾
Of them, large funds
334
Change in large funds
+21
Total value they hold
$22.8B
Funds buying for the first time
123
Funds that sold out entirely
219
Price change that quarter
-7.5%
Funds holding puts (bearish)
15
Funds holding calls (bullish)
18

These are for people who want to dig. Skip them if they do not mean anything to you — the three numbers above are enough.

8,697 institutions have filed for this quarter. 13F permits late filing and a small number arrive in the weeks after the deadline, so the holder counts and changes below may tick up.

Email me the next update

2026 Q3 holdings are due 2026-11-16. We will email you when the refreshed lists are live.