13FPulse
PG

PG PROCTER & GAMBLE CO/THE

2026Q2 · CUSIP 742718109 · Sector: Materials

Normal

Fund flows are within the usual range

Funds that own it
3,941
Institutions that reported holding it to the SEC
Net decrease in holders
63
Last quarter 4,004 → now 3,941
How unusual is that
Bottom 20%
Stronger than only 1.7% of US stocks
What the filings say, in one paragraph

3,941 funds held PG at the end of 2026Q2, down 63 from the quarter before. Fund flows are within the usual range — nothing unusual. On the business itself, revenue over the last 12 months was $87.0B(YoY +3.3%), the P/E is 22.3x, return on equity is 29.5%. PG has had 23 buying rushes in its history, and the price moved +1.1% on average over the six months after (that is the raw price move, not how much it beat the market by). It sits in the Materials sector.

How many funds owned it, quarter by quarter

Bars = net change in institutional holders, positive (green) or negative (red). Line = total institutional holders.

2013Q3: holders=1642 2013Q4: holders=1788 2014Q1: holders=1783 2014Q2: holders=1783 2014Q3: holders=1772 2014Q4: holders=1900 2015Q1: holders=1898 2015Q2: holders=1889 2015Q3: holders=1879 2015Q4: holders=1952 2016Q1: holders=1993 2016Q2: holders=1997 2016Q3: holders=1996 2016Q4: holders=2063 2017Q1: holders=2090 2017Q2: holders=2076 2017Q3: holders=2076 2017Q4: holders=2268 2018Q1: holders=2232 2018Q2: holders=2214 2018Q3: holders=2235 2018Q4: holders=2418 2019Q1: holders=2437 2019Q2: holders=2450 2019Q3: holders=2490 2019Q4: holders=2716 2020Q1: holders=2670 2020Q2: holders=2687 2020Q3: holders=2730 2020Q4: holders=2959 2021Q1: holders=2926 2021Q2: holders=2931 2021Q3: holders=2934 2021Q4: holders=3290 2022Q1: holders=3289 2022Q2: holders=3253 2022Q3: holders=3191 2022Q4: holders=3396 2023Q1: holders=3382 2023Q2: holders=3409 2023Q3: holders=3409 2023Q4: holders=3585 2024Q1: holders=3651 2024Q2: holders=3658 2024Q3: holders=3728 2024Q4: holders=4010 2025Q1: holders=4016 2025Q2: holders=3956 2025Q3: holders=3900 2025Q4: holders=4036 2026Q1: holders=4004 2026Q2: holders=3941 -356 -178 +0 +178 +356 147728584238 13Q315Q116Q318Q119Q321Q122Q324Q125Q326Q2 Net change in holders (bars) Total funds holding (line)

What happened after each past buying rush 23 times in its history

Quarter of the rush How unusual then Price, next 3 months Price, next 6 months
2025Q4 Top 5% -10.0% -9.5%
2024Q4 Top 1% in the market +4.7% +0.9%
2024Q3 Top 5% -3.3% +0.3%
2024Q1 Top 5% -2.3% +1.1%
2023Q4 Top 5% -0.9% +7.1%
2023Q2 Top 10% -4.8% -0.1%
2022Q4 Top 1% in the market +9.0% +11.9%
2021Q4 Top 1% in the market -1.8% -7.7%

These are the raw price moves, not how much it beat the market by. Compare them against the market over the same months — in a strong bull market almost everything is up.

Show all the numbers (large funds, value held, options…) ▾
Of them, large funds
391
Change in large funds
+34
Total value they hold
$237.7B
Funds buying for the first time
195
Funds that sold out entirely
258
Price change that quarter
+4.5%
Funds holding puts (bearish)
48
Funds holding calls (bullish)
55

These are for people who want to dig. Skip them if they do not mean anything to you — the three numbers above are enough.

8,697 institutions have filed for this quarter. 13F permits late filing and a small number arrive in the weeks after the deadline, so the holder counts and changes below may tick up.

Fundamentals

PE (TTM)
22.3
EPS (TTM)
$6.62
EPS YoY
+1.7%
Revenue (TTM)
$87.0B
Revenue YoY
+3.3%
Net margin
18.4%
ROE
29.5%
Debt ratio
57.1%
FCF (TTM)
$15.1B
Dividend (TTM)
$4.26
Quarterly Revenue & EPS
2021-09-30: EPS 1.61 2021-12-31: EPS 1.66 2022-03-31: EPS 1.33 2022-06-30: EPS 1.21 2022-09-30: EPS 1.57 2022-12-31: EPS 1.59 2023-03-31: EPS 1.37 2023-06-30: EPS 1.37 2023-09-30: EPS 1.83 2023-12-31: EPS 1.40 2024-03-31: EPS 1.52 2024-06-30: EPS 1.27 2024-09-30: EPS 1.61 2024-12-31: EPS 1.88 2025-03-31: EPS 1.54 2025-06-30: EPS 1.48 2025-09-30: EPS 1.95 2025-12-31: EPS 1.78 2026-03-31: EPS 1.63 2026-06-30: EPS 1.26 0B 11.2B 22.4B $B 0.00 1.07 2.15 2016201720182019202020212022202320242025202606/26 Revenue EPS

Quarterly figures, revenue up to 10 years back; EPS split-adjusted, early quarters hidden when not calibrable

P/E (TTM) over time
4Y median 23 18 24 29 20222023202420252026

P/E = close around day 47 after quarter-end ÷ TTM EPS then; this is a consistent valuation date, not the company’s actual filing date; loss quarters hidden

Quarterly free cash flow
0K2.5B5.0B 20162017201820192020202120222023202420252026
Latest quarter $3.0B (2026-03-31)

FCF = operating cash flow − capex, computed from SEC XBRL; banks/insurers have no standard cash-flow structure and are hidden

As of 2026-06-30 · SEC filings (XBRL)

Email me the next update

2026 Q3 holdings are due 2026-11-16. We will email you when the refreshed lists are live.