13FPulse
VI

VIG VANGUARD DIVIDEND APPREC ETF

2026Q2 · CUSIP 921908844 · Sector: Other

Piling in

Net holder growth ranks near the top of the market

Funds that own it
2,549
Institutions that reported holding it to the SEC
Net increase in holders
+23
Last quarter 2,526 → now 2,549
How unusual is that
Top 20%
Stronger buying than 85% of US stocks
What the filings say, in one paragraph

2,549 funds held VIG at the end of 2026Q2, up 23 from the quarter before. That is stronger buying than 85.4% of US stocks — among the most piled-into names this quarter. VIG has had 38 buying rushes in its history. It sits in the Other sector.

How many funds owned it, quarter by quarter

Bars = net change in institutional holders, positive (green) or negative (red). Line = total institutional holders.

2013Q3: holders=349 2013Q4: holders=415 2014Q1: holders=421 2014Q2: holders=447 2014Q3: holders=462 2014Q4: holders=526 2015Q1: holders=542 2015Q2: holders=547 2015Q3: holders=542 2015Q4: holders=582 2016Q1: holders=582 2016Q2: holders=603 2016Q3: holders=620 2016Q4: holders=678 2017Q1: holders=688 2017Q2: holders=713 2017Q3: holders=719 2017Q4: holders=843 2018Q1: holders=843 2018Q2: holders=857 2018Q3: holders=914 2018Q4: holders=987 2019Q1: holders=1021 2019Q2: holders=1029 2019Q3: holders=1057 2019Q4: holders=1190 2020Q1: holders=1165 2020Q2: holders=1195 2020Q3: holders=1247 2020Q4: holders=1411 2021Q1: holders=1444 2021Q2: holders=1475 2021Q3: holders=1485 2021Q4: holders=1725 2022Q1: holders=1724 2022Q2: holders=1685 2022Q3: holders=1643 2022Q4: holders=1794 2023Q1: holders=1782 2023Q2: holders=1798 2023Q3: holders=1830 2023Q4: holders=2022 2024Q1: holders=2041 2024Q2: holders=2060 2024Q3: holders=2101 2024Q4: holders=2319 2025Q1: holders=2288 2025Q2: holders=2295 2025Q3: holders=2335 2025Q4: holders=2530 2026Q1: holders=2526 2026Q2: holders=2549 -240 -120 +0 +120 +240 31414962677 13Q315Q116Q318Q119Q321Q122Q324Q125Q326Q2 Net change in holders (bars) Total funds holding (line)

What happened after each past buying rush 38 times in its history

Quarter of the rush How unusual then Price, next 3 months Price, next 6 months
2026Q2 Top 20%
2025Q4 Top 5%
2025Q3 Top 10%
2024Q4 Top 1% in the market
2024Q3 Top 10%
2024Q2 Top 20%
2024Q1 Top 20%
2023Q4 Top 1% in the market

These are the raw price moves, not how much it beat the market by. Compare them against the market over the same months — in a strong bull market almost everything is up.

Show all the numbers (large funds, value held, options…) ▾
Of them, large funds
165
Change in large funds
+12
Total value they hold
$51.3B
Funds buying for the first time
174
Funds that sold out entirely
151
Price change that quarter
Funds holding puts (bearish)
3
Funds holding calls (bullish)
3

These are for people who want to dig. Skip them if they do not mean anything to you — the three numbers above are enough.

8,697 institutions have filed for this quarter. 13F permits late filing and a small number arrive in the weeks after the deadline, so the holder counts and changes below may tick up.

Email me the next update

2026 Q3 holdings are due 2026-11-16. We will email you when the refreshed lists are live.