13FPulse
SM

SMPL SIMPLY GOOD FOODS CO/THE

2026Q2 · CUSIP 82900L102 · Sector: Consumer

Piling in

Net holder growth ranks near the top of the market

Funds that own it
294
Institutions that reported holding it to the SEC
Net increase in holders
+20
Last quarter 274 → now 294
How unusual is that
Top 20%
Stronger buying than 83% of US stocks
What the filings say, in one paragraph

294 funds held SMPL at the end of 2026Q2, up 20 from the quarter before. That is stronger buying than 83.1% of US stocks — among the most piled-into names this quarter. On the business itself, revenue over the last 12 months was $1.4B(YoY -4.5%), return on equity is -14.0%. SMPL has had 11 buying rushes in its history, and the price moved -4.8% on average over the six months after (that is the raw price move, not how much it beat the market by). It sits in the Consumer sector.

How many funds owned it, quarter by quarter

Bars = net change in institutional holders, positive (green) or negative (red). Line = total institutional holders.

2017Q4: holders=60 2018Q1: holders=84 2018Q2: holders=93 2018Q3: holders=124 2018Q4: holders=144 2019Q1: holders=146 2019Q2: holders=159 2019Q3: holders=186 2019Q4: holders=196 2020Q1: holders=158 2020Q2: holders=161 2020Q3: holders=154 2020Q4: holders=181 2021Q1: holders=202 2021Q2: holders=200 2021Q3: holders=201 2021Q4: holders=226 2022Q1: holders=231 2022Q2: holders=237 2022Q3: holders=233 2022Q4: holders=239 2023Q1: holders=241 2023Q2: holders=244 2023Q3: holders=242 2023Q4: holders=266 2024Q1: holders=288 2024Q2: holders=275 2024Q3: holders=270 2024Q4: holders=276 2025Q1: holders=291 2025Q2: holders=310 2025Q3: holders=297 2025Q4: holders=268 2026Q1: holders=274 2026Q2: holders=294 -38 -19 +0 +19 +38 54190326 17Q418Q419Q420Q421Q422Q423Q424Q425Q426Q2 Net change in holders (bars) Total funds holding (line)

What happened after each past buying rush 11 times in its history

Quarter of the rush How unusual then Price, next 3 months Price, next 6 months
2026Q2 Top 20%
2025Q2 Top 20% -12.3% -30.2%
2025Q1 Top 20% -12.5% -20.5%
2024Q1 Top 20% -3.5% -12.7%
2021Q4 Top 20% +0.6% -5.2%
2021Q1 Top 20% +9.1% +0.5%
2019Q3 Top 5% +6.6% -7.3%
2019Q2 Top 20% +7.8% -5.0%

These are the raw price moves, not how much it beat the market by. Compare them against the market over the same months — in a strong bull market almost everything is up.

Show all the numbers (large funds, value held, options…) ▾
Of them, large funds
155
Change in large funds
+7
Total value they hold
$1.1B
Funds buying for the first time
78
Funds that sold out entirely
58
Price change that quarter
-4.4%
Funds holding puts (bearish)
4
Funds holding calls (bullish)
2

These are for people who want to dig. Skip them if they do not mean anything to you — the three numbers above are enough.

8,697 institutions have filed for this quarter. 13F permits late filing and a small number arrive in the weeks after the deadline, so the holder counts and changes below may tick up.

Fundamentals

PE (TTM)
EPS (TTM)
$-2.17
EPS YoY
-251.8%
Revenue (TTM)
$1.4B
Revenue YoY
-4.5%
Net margin
-14.3%
ROE
-14.0%
Debt ratio
31.2%
FCF (TTM)
$119M
Dividend (TTM)
No dividend
Quarterly Revenue & EPS
2022-08-27: EPS 0.30 2022-11-26: EPS 0.36 2023-02-25: EPS 0.25 2023-05-27: EPS 0.35 2023-08-26: EPS 0.36 2023-11-25: EPS 0.35 2024-02-24: EPS 0.33 2024-05-25: EPS 0.41 2024-08-31: EPS 0.29 2024-11-30: EPS 0.38 2025-03-01: EPS 0.36 2025-05-31: EPS 0.40 2025-08-30: EPS -0.12 2025-11-29: EPS 0.26 2026-02-28: EPS -1.73 2026-05-30: EPS -0.58 0M 190M 381M $M -1.90 -0.73 0.45 20182019202020212022202320242025202605/26 Revenue EPS

Quarterly figures, revenue up to 10 years back; EPS split-adjusted, early quarters hidden when not calibrable

P/E (TTM) over time
4Y median 24 21 27 33 2023202420252026

P/E = close around day 47 after quarter-end ÷ TTM EPS then; this is a consistent valuation date, not the company’s actual filing date; loss quarters hidden

Quarterly free cash flow
-10M31M72M 201820192020202120222023202420252026
Latest quarter $42M (2026-05-30)

FCF = operating cash flow − capex, computed from SEC XBRL; banks/insurers have no standard cash-flow structure and are hidden

As of 2026-05-30 · SEC filings (XBRL)

Email me the next update

2026 Q3 holdings are due 2026-11-16. We will email you when the refreshed lists are live.