13FPulse
FL

FLO FLOWERS FOODS INC

2026Q2 · CUSIP 343498101 · Sector: Consumer

Piling in

Net holder growth ranks near the top of the market

Funds that own it
443
Institutions that reported holding it to the SEC
Net increase in holders
+18
Last quarter 425 → now 443
How unusual is that
Top 20%
Stronger buying than 81% of US stocks
What the filings say, in one paragraph

443 funds held FLO at the end of 2026Q2, up 18 from the quarter before. That is stronger buying than 81.4% of US stocks — among the most piled-into names this quarter. On the business itself, revenue over the last 12 months was $5.2B(YoY +2.5%), the P/E is 25.7x, return on equity is 4.2%. FLO has had 11 buying rushes in its history, and the price moved +3.5% on average over the six months after (that is the raw price move, not how much it beat the market by). It sits in the Consumer sector.

How many funds owned it, quarter by quarter

Bars = net change in institutional holders, positive (green) or negative (red). Line = total institutional holders.

2013Q3: holders=260 2013Q4: holders=237 2014Q1: holders=242 2014Q2: holders=248 2014Q3: holders=231 2014Q4: holders=248 2015Q1: holders=260 2015Q2: holders=253 2015Q3: holders=282 2015Q4: holders=287 2016Q1: holders=277 2016Q2: holders=284 2016Q3: holders=298 2016Q4: holders=294 2017Q1: holders=294 2017Q2: holders=291 2017Q3: holders=282 2017Q4: holders=315 2018Q1: holders=321 2018Q2: holders=318 2018Q3: holders=309 2018Q4: holders=308 2019Q1: holders=323 2019Q2: holders=333 2019Q3: holders=347 2019Q4: holders=345 2020Q1: holders=341 2020Q2: holders=339 2020Q3: holders=341 2020Q4: holders=327 2021Q1: holders=334 2021Q2: holders=335 2021Q3: holders=337 2021Q4: holders=377 2022Q1: holders=378 2022Q2: holders=384 2022Q3: holders=386 2022Q4: holders=400 2023Q1: holders=400 2023Q2: holders=372 2023Q3: holders=394 2023Q4: holders=385 2024Q1: holders=374 2024Q2: holders=384 2024Q3: holders=382 2024Q4: holders=395 2025Q1: holders=407 2025Q2: holders=422 2025Q3: holders=421 2025Q4: holders=436 2026Q1: holders=425 2026Q2: holders=443 -40 -20 +0 +20 +40 207337466 13Q315Q116Q318Q119Q321Q122Q324Q125Q326Q2 Net change in holders (bars) Total funds holding (line)

What happened after each past buying rush 11 times in its history

Quarter of the rush How unusual then Price, next 3 months Price, next 6 months
2026Q2 Top 20%
2023Q3 Top 10% +10.4% +19.4%
2021Q4 Top 20% -8.4% +2.4%
2019Q3 Top 20% +4.6% +8.6%
2019Q2 Top 20% -6.3% -1.4%
2019Q1 Top 20% +1.7% -4.7%
2017Q4 Top 20% -8.9% -1.7%
2016Q3 Top 20% +24.9% +19.1%

These are the raw price moves, not how much it beat the market by. Compare them against the market over the same months — in a strong bull market almost everything is up.

Show all the numbers (large funds, value held, options…) ▾
Of them, large funds
177
Change in large funds
-2
Total value they hold
$1.7B
Funds buying for the first time
104
Funds that sold out entirely
86
Price change that quarter
-7.4%
Funds holding puts (bearish)
4
Funds holding calls (bullish)
5

These are for people who want to dig. Skip them if they do not mean anything to you — the three numbers above are enough.

8,697 institutions have filed for this quarter. 13F permits late filing and a small number arrive in the weeks after the deadline, so the holder counts and changes below may tick up.

Fundamentals

PE (TTM)
25.7
EPS (TTM)
$0.26
EPS YoY
-75.0%
Revenue (TTM)
$5.2B
Revenue YoY
+2.5%
Net margin
1.1%
ROE
4.2%
Debt ratio
68.4%
FCF (TTM)
$306M
Dividend (TTM)
$0.87
Quarterly Revenue & EPS
2021-10-09: EPS 0.18 2022-01-01: EPS 0.18 2022-04-23: EPS 0.40 2022-07-16: EPS 0.25 2022-10-08: EPS 0.19 2022-12-31: EPS 0.23 2023-04-22: EPS 0.33 2023-07-15: EPS 0.30 2023-10-07: EPS -0.22 2023-12-30: EPS 0.17 2024-04-20: EPS 0.34 2024-07-13: EPS 0.32 2024-10-05: EPS 0.31 2024-12-28: EPS 0.20 2025-04-19: EPS 0.25 2025-07-12: EPS 0.28 2025-10-04: EPS 0.19 2026-01-03: EPS -0.32 2026-04-25: EPS 0.20 2026-07-18: EPS 0.19 0B 0.8B 1.6B $B -0.35 0.04 0.44 201720182019202020212022202320242025202607/26 Revenue EPS

Quarterly figures, revenue up to 10 years back; EPS split-adjusted, early quarters hidden when not calibrable

P/E (TTM) over time
4Y median 22 10 23 36 20222023202420252026

P/E = close around day 47 after quarter-end ÷ TTM EPS then; this is a consistent valuation date, not the company’s actual filing date; loss quarters hidden

Quarterly free cash flow
-20M62M145M 201520162017201820192020202120222023202420252026
Latest quarter $79M (2026-01-03)

FCF = operating cash flow − capex, computed from SEC XBRL; banks/insurers have no standard cash-flow structure and are hidden

As of 2026-07-18 · SEC filings (XBRL)

Email me the next update

2026 Q3 holdings are due 2026-11-16. We will email you when the refreshed lists are live.